January 27, 2025

WSJ: Return-to-Office Mandates For Everyone (Except a Chosen Few)

The hybrid work hierarchy is reshaping workplace dynamics and smart building technology - and fostering tension and resentment. Learn how innovative solutions enhance workplace experience, optimize spaces, and balance flexibility in the future of work.

Article

As the return-to-office (RTO) debate continues to evolve,  many companies are implementing policies that highlight the growing divide between employees who get to have some flexibility and those who don’t. This "hybrid hierarchy" is shaping not just workplace dynamics but also the way organizations approach workplace experience and smart building technology.

The Hybrid Divide: A Question of Value

Companies like Amazon, AT&T, and JPMorgan Chase have doubled down on their RTO mandates, calling employees back to the office five days a week. However, top-performing employees, those in critical roles, and senior leaders often enjoy greater flexibility. This selective flexibility, while pragmatic from a retention standpoint, is fostering tension and resentment among employees, with questions of fairness and favoritism dominating workplace conversations.

For example, employees exceeding performance quotas may be allowed to remain remote while their peers must return full-time. This phenomenon is reshaping how organizations manage talent, retention, and even workspace utilization.

The Impact on Workplace Experience

For those tasked with creating compelling workplace experiences, this shift is significant. A modern, smart building needs to cater to diverse user groups—some who are in the office daily, others sporadically. Employees returning begrudgingly may require environments that feel welcoming, with seamless technology and amenities that make their commutes worthwhile.

Smart building platforms can play a vital role here:

  • Personalized Access and Experiences: Mobile credentials, desk booking, and temperature or lighting controls help ensure employees feel in control of their environment.
  • Workplace Analytics: Understanding usage patterns can help adapt office layouts to better serve employees' needs, minimizing wasted space while maximizing engagement.
  • Integrated Amenities: Tech-enabled wellness programs, automated food services, and collaboration zones can transform the office into a destination rather than an obligation.

Balancing Flexibility and Efficiency

As hybrid work settles into a tiered system, companies face a challenging balancing act. Those granted flexibility often cite better productivity and work-life integration, while others feel micromanaged and disengaged in rigid office environments.

Smart building technology can help bridge this gap by creating equitable environments for all employees. For example, features like:

  • Dynamic Space Allocation: Using occupancy sensors to scale conference room sizes or hot desks based on real-time demand.
  • Hybrid Collaboration Tools: Investing in technologies that ensure remote employees can collaborate effectively with in-office teams.
  • Privacy Considerations: Balancing tracking technologies with employee data protection, fostering trust while optimizing building operations.

Preparing for the Future

As KPMG’s 2024 CEO survey revealed, 80% of leaders expect employees to be back in the office full-time within three years. Yet, the tension between productivity and employee satisfaction persists. The challenge for workplace technology leaders is clear: adapt fast enough to align physical office spaces with hybrid realities while ensuring these environments are dynamic, flexible, and fair.

The hybrid hierarchy might seem divisive today, but with smart building technologies and a focus on workplace experience, companies can turn this challenge into an opportunity to lead in the future of work.

Full article in The Wall Street Journal. Image courtesy WSJ/Istock.

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